
What’s in a name: Is the term ‘plant-based’ a help or hindrance when it comes to the vegan activist movement?
Shakespeare said “A rose by any other word would smell as sweet”, but how much weight does a name really hold? Last month, the Vegan Society marked World Vegan Month by investigating consumer attitudes towards ‘plant-based’ and ‘vegan’ terminology, and why those attitudes were held. This week, Will Appelbe and …continue







