A podcast showcasing innovative and impactful ways to help animals and build the animal advocacy movement. Amy Odene & James Ozden talk to experts about a variety of topics: animal rights, animal welfare, alternative proteins, the future of food, and much more. Whether it's political change, protest, technological innovation or grassroots campaigns, they aim to cover it all with deep dives we release every two weeks.
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Léo Le Ster is a campaigner at L214, a French NGO focused on helping farm animals. Léo talks to us about L214’s creative campaigning tactics and the importance of open and collaborative brainstorming when it comes to generating new ideas.
Léo gives us an update on the state of the movement in France and insight into their organisation with a multi-tactic approach from investigations and campaigning to education programmes and lobbying.
Relevant links to things mentioned throughout the show:
00:00 // Intro
02:55 // A recent mistake others can learn from
05:51 // Origin of L214
11:44 // Creative campaigning
26:59 // Brainstorming
32:24 // Seriousness and playfulness
40:14 // Meat consumption by 2030
44:45 // L214 Education programme
48:19 // Politics in France
57:44 // Campaigns during Olympic Games and Tour de France
01:05:17 // Closing questions
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