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Katie Cantrell on shifting millions of meals to plant-based

How I Learned to Love Shrimp 6 May 2025


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A podcast showcasing innovative and impactful ways to help animals and build the animal advocacy movement. Amy Odene & James Ozden talk to experts about a variety of topics: animal rights, animal welfare, alternative proteins, the future of food, and much more. Whether it's political change, protest, technological innovation or grassroots campaigns, they aim to cover it all with deep dives we release every two weeks.

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There is an age-old debate within animal advocacy on the importance of educating the public. Is it simply enough to tell people about the harms of industrial animal agriculture and then they will change their behaviours? Sadly, not it seems. Many people have been disappointed about the amount of behaviour change that’s actually happened over the past few decades due to education, as seen in relatively stagnant numbers of people going vegetarian or vegan. 

That’s why I’m excited that this week’s guest, Katie Cantrell from Greener by Default, is trying a new approach to get people to change their behaviours – by changing their diets with them barely even noticing. Stick around for a great discussion on the importance of nudging, choice architecture and making the plant-based option the default path.

For those who didn’t listen to our special 50th episode (which I think was awesome – go check it out!), this is a reminder that it will just be me hosting the podcast for the foreseeable future, as Amy sadly had to take a step back. 

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