A podcast showcasing innovative and impactful ways to help animals and build the animal advocacy movement. Amy Odene & James Ozden talk to experts about a variety of topics: animal rights, animal welfare, alternative proteins, the future of food, and much more. Whether it's political change, protest, technological innovation or grassroots campaigns, they aim to cover it all with deep dives we release every two weeks.
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Matthew and Jane co-founded the online campaign Veganuary in 2013, which has encouraged millions of people across the globe to try being vegan for the month of January and beyond. More recently, Matthew launched Veg Capital, an organisation that provides early-stage capital to companies striving to replace the use of animals in our food system and founded vegan chicken brand VFC. Jane remains on the board for Veganuary as chair.
Episode filmed live at the Vegan and Animal Rights Conference in Manchester in April 2024. The episode is warm and nostalgic as Jane and Matthew gave us insight into their Veganuary journey. The episode was also recorded and is available on our youtube channel.
Relevant links to things mentioned throughout the show:
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Sofia Balderson is the co-founder of Hive, formerly known as Impactful Animal Advocacy, an organisation that aims to improve coordination and collaboration in the farmed animal movement through cultivating impactful, intentional, and serendipitous communitiesMany listeners may be on the Impactful …continue
Proudly brought to you by: 3 May 2024
Today, we’re sharing a different kind of episode. Not an episode of How I Learned to Love Shrimp but an appearance that I, James, made on another podcast, Changed My Mind. It’s all about what causes people to change their …continue
Proudly brought to you by: 12 May 2025
There is an age-old debate within animal advocacy on the importance of educating the public. Is it simply enough to tell people about the harms of industrial animal agriculture and then they will change their behaviours? Sadly, not it seems. …continue
Proudly brought to you by: 6 May 2025
