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Meat Propaganda

Freedom of Species 21 December 2025


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In today’s show, Betty and Trev discuss the impact of persistent meat propaganda on the general perception of veganism and plant-based nutrition. Meat propaganda refers to marketing and media efforts that promote consumption of animal products while downplaying their environmental and health impacts. This can include misleading information that aims to protect the interests of meat, livestock and fishing industries, while discrediting veganism and undermining movements for animal liberation. In recent years, meat propaganda has been increasingly associated with far-right and nationalist influencers. Misinformation campaigns backed by the meat industry have primarily spread on the social media platform ‘X’. We  explore why most people ignore animal rights issues and finish on sharing why we’ve stayed vegan long-term.  Articles referenced:  Jessica Scott-Reid  https://sentientmedia.org/big-meat-rebrand-disinformation/  https://corporateknights.com/category-food/beef-lobbying-mba-downplays-climate-change-impact/  Changing Markets Foundation  https://changingmarkets.org/op-ed-what-do-the-meat-industry-far-right-and-major-internet-conspiracy-theories-have-in-common/  Collective Fashion Justice  https://www.collectivefashionjustice.org/leather  Music played:  40 year old vegan – Chokeules:  https://www.youtube.com/watch?v=-n-SfgK3ITcAll the good girls go to hell – Billie Ellish:  https://soundcloud.com/billieeilish/all-the-good-girls-go-to-hell  Animal Kingdom – Prince:  https://www.youtube.com/watch?v=JYgmpW6e9Ek   Happy Holidays to all our listeners. Tune in on Sundays at 1pm for annual summer specials. 

A weekly show hosted by Melbourne-based animal advocates, presenting local and international interviews, presentations, and music from this vibrant social justice movement. The show is broadcast on 3CR Community Radio 855AM

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In celebration of Chris Rust / Food Not Bombs

Freedom of Species 29 March 2026

   We celebrate the life and incredible contributions of Chris Rust and share tributes from Chris’s loved ones, friends and comrades. For decades, through Food not Bombs, Chris embodied a quiet, unwavering commitment to solidarity, anarchist DIY ethics, and animal …continue

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Proudly brought to you by: Freedom of Species 29 March 2026

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Claire & Jesse – The Raven Corps / Vegans Against Fascism

Freedom of Species 22 March 2026

   On today’s FoS show we’re talking total liberation, countering the mainstream vegan narrative and community building with guests Claire and Jesse.  We discuss their personal journeys into activism and the founding of The Raven Corps, Cool Kids Snack Cakes …continue

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Proudly brought to you by: Freedom of Species 22 March 2026