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Jayasimha Nuggehalli on working collaboratively with the animal agriculture industry to help animals

How I Learned to Love Shrimp 12 March 2024 10


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A podcast showcasing innovative and impactful ways to help animals and build the animal advocacy movement. Amy Odene & James Ozden talk to experts about a variety of topics: animal rights, animal welfare, alternative proteins, the future of food, and much more. Whether it's political change, protest, technological innovation or grassroots campaigns, they aim to cover it all with deep dives we release every two weeks.

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Jaya is a seasoned operational executive with a rich history of promoting animal welfare in the food retail sector. As the Co-founder and Chief Program Officer of Global Food Partners, a Singapore-based multinational consulting firm, he helps food and hospitality businesses implement their cage-free egg policies across Asia and reduce the cost of cage-free sourcing.

A fascinating episode as we unpick the many advantages of working collaboratively with the industry to advance animal welfare. We chat about the key challenges to this type of work right now, animal welfare challenges in Asia generally and try to understand some of the key barriers for companies implementing improved animal welfare standards for the animals in their care.

Jaya has an absolute wealth of knowledge and experience in this area so it was a real pleasure to hear about his important work and strategic approach. A great listen.

Relevant links to things mentioned throughout the show:

Chapter Headers:

0:02:38Why GFP works collaboratively with companies

0:06:10Market forces and why they matter

0:12:01Making progress for cage free

0:18:21Key insights from cage free work in India and Asia

0:20:11Reputational risk and its limitations in Asia

0:25:59Forecasting the Asian animal movement

0:31:18The impact of global welfare commitments on Asian companies

0:36:45The importance of social proof

0:39:39Consumers or companies responsibility

0:50:00Offset credits for cage-free procurement

0:54:51Cost implications of going cage free

1:08:46Pushback from other animal advocacy groups

1:12:30GFP plan for expanding in more countries

1:19:00Cage free vs broiler commitments in Asia

1:20:22The need for ecosystems and GFP’s work

1:23:02Career advice for advocates in Asia

1:26:20Cultivating personal motivation

1:29:24Closing questions

If you enjoy the show, please leave a rating and review us – we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at hello@howilearnedtoloveshrimp.com. Enjoy!

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