In this week’s interview, Jasmin and Mariann sit down with filmmaker Ray Cruzzola, founder of World Change Media, to discuss his moving documentary I’m Trying — a tribute to Canadian animal rights activist Regan Russell, who was killed in 2020 while protesting outside a pig slaughterhouse. Ray shares how he uses cinematic storytelling as a tool for social change, why he chose to center Regan’s story to connect audiences to animal advocacy, and what the film’s title means for all of us who want to make a difference but don’t know where to start.
Raymond Cruzzola is a Toronto-based documentary filmmaker and founder of World Change Media, creating cinematic, story-driven content for nonprofits and social impact organizations. With over a decade of experience, his work spans documentary and short-form campaigns rooted in the belief that the power to reduce suffering carries a responsibility to act — inviting audiences not only to bear witness, but to respond.
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Join hostesses Jasmin Singer and Mariann Sullivan on this unique and fun award-winning podcast that focuses on changing the world for animals.
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