The Hen Report: “The Ultimate Goal” | Vegan Advocacy, Factory Farming & the Future of “The Movement”

 In this episode of The Hen Report from Our Hen House, hosts Jasmin Singer and Mariann Sullivan unpack the growing differences in approaches within the animal protection movement between some large organizations and some grassroots activists. They examine how some major groups are currently framing their “end factory farming” missions — often without naming a clear end state or using the word “vegan” — and whether big-donor funding is quietly steering the movement’s strategy. The conversation also covers inspiring grassroots actions, from a 207-mile march targeting Marshall Bioresources to vegan advocacy reaching over a million viewers on YouTube.

• Inside the “two movements” of animal protection: Why the gap between approaches of top-down organizations and grassroots activists may be wider than ever — and whether that’s a problem or an opportunity.
• “End factory farming” — A closer look at how groups like The Humane League, Mercy For Animals, Compassion in World Farming, and Farm Forward state (or elide) their ultimate goals, and why the word “vegan” is often missing.
• Follow the money: How a small number of funders may be shaping the movement’s theory of change, and what that means for activists who don’t fit the big-tent agenda.
• Grassroots wins worth celebrating: Mariel’s appearance on The Financial Diet sparks real dietary change among viewers, a 207-mile march demands a criminal investigation of Marshall Bioresources, and Florida activists use the bear hunt lottery system to save lives.
• Tools and events for activists: Alison Argo’s new film Forever Home (streaming Sept 26–Oct 3), Vegan Creator Con’s new training challenge, and a study showing how social support makes reducing meat consumption easier.

RESOURCES

• • • • • Marshall BioResources Faces Call for Criminal Investigation
        • Vegan Creator Con NEW CHALLENGE LAUNCHING!
        • Hunters and activists vie for permits for controversial Florida black bear hunt
        • Study Reveals That Social Support Could Make Eating Less Meat Easier
        • Forever Home film
        • Rally at the Gates
        • March to Abolish Animal Testing
  •  We are thrilled to expand the accessibility of our podcast by offering written transcripts of the interviews! Click here to read this episode’s interview.

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Join hostesses Jasmin Singer and Mariann Sullivan on this unique and fun award-winning podcast that focuses on changing the world for animals.

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