• Home
  • keyboard_arrow_right iROAR member
  • keyboard_arrow_right
  • keyboard_arrow_right 130: Consumers can drive compassionate change – Ethos CEO Jill Ettinger – Sentientism
play_arrow

iROAR member

130: Consumers can drive compassionate change – Ethos CEO Jill Ettinger – Sentientism

Sentientism 16 October 2022


Background
share close

We discuss the biggest questions: "what's real?", "who matters?" and "how to make a better world?" with scientists, celebrities, activists, writers and philosophers. The Sentientism worldview is "evidence, reason and compassion for all sentient beings." It's a simple, yet radical, philosophy that's grounded in reality (naturalistic epistemology) and has compassion for all sentient beings (mostly human and non-human animals). Naturalism & sentiocentrism combined.

SUBSCRIBE: Apple Podcast | Website | Spotify | RSS

Jill has been a leading voice in digital media for more than a decade. She’s been published in outlets including MTV, The Huffington Post, and the Village Voice. She served as Head of Content for a popular vegan media platform from 2017-2020, with a reach of more than 50 million per month. She has worked with a number of impact media platforms to help build their traffic and positioning, as well as with leading brands and celebrities working to make the world a more sustainable and ethical space. Jill is the co-founder, CEO and Head of Content for Ethos.

In Sentientist Conversations we talk about the two most important questions: “what’s real?” & “what matters?”

Sentientism is “evidence, reason & compassion for all sentient beings.” The video of our conversation is here on YouTube.

We discuss:

00:00 Welcome

01:42 Jill’s Intro

– Immersed in digital content

– Co-founding https://the-ethos.co/

– Vegan media & natural foods industries

– The #Conspirituality podcast & #DavidWolfe 

03:42 What’s Real?

– “The religion that governed my house was #bobdylan “

– Parents raised #Jewish, father became atheist, “7/11 jewish” mother

– Kicked out of hebrew school “one of my father’s more proud moments”

– Living with dad after parents split

– Child of the 80’s “you’re on your own journey”

– Constantine Sandis https://youtu.be/iy0UdN7WTxc

– Becoming a mum

– Animals’ different realities

– “We’re the chosen people… an egregious statement… how can one group matter more?.. after so much suffering”

– #Israel & #palestine 

– Fond memories of Jewish culture but “as a rule to live by… not at all”

– “this omnipresent god… directing every moment of my life… I wanted the autonomy”

– #Agnostic. Open to the idea of “some sort of god”

– #dogma 

– The risks of the #wellness / #spirituality worlds. #antivaxx, #Qanon, #alternativemedicine 

– Open-mindedness, evidence & gut-feel

– #DavidWolfe shows a #moonlanding #conspiracy video

– Distrust of authority

– Scepticism about vaccines didn’t seem too serious “to each their own”. Then #covid19 hits

– “I very much prefer to have science in my corner… but sometimes you can just tell”

– A denial, scepticism, gullibility spectrum?

– David Wolfe “leveraging science when it supported his narrative but slamming it when it didn’t”

– Gossip as “a way to keep the tribal community safe”

– “Conspiracy theories… we use them unconsciously to defend ourselves”

32:10 What & Who Matters?

– “I don’t think you need religion to know good from bad”

–  @Sam Harris  

– Raising a #vegan child “she asked what it was and I said that used to be a pig’s stomach or back…”

– “She seems very much to understand that basic level of compassion”

…and much more. Full show notes at Sentientism.info.

Sentientism is “Evidence, reason & compassion for all sentient beings.” More at Sentientism.info. Join our “I’m a Sentientist” wall via this simple form.

Everyone, Sentientist or not, is welcome in our groups. The biggest so far is here on FaceBook. Come join us there!

Thanks Graham.

Previous episode
Sentientism
play_arrow
share playlist_add
close

iROAR member

129: “We gotta make friends… that’s the path to liberation” – Matt Johnson – Direct Action Everywhere (DxE) – Sentientism

Sentientism 1 October 2022

Matt is Press Coordinator and an investigator for Direct Action Everywhere (DxE). As part of his activism he has conducted animal farm investigations, been threatened with prison for rescuing farm animals from abuse and pranked NewsMax and FoxNews by posing …continue

Read more trending_flat

Proudly brought to you by: Sentientism 1 October 2022

Sentientism
play_arrow
share playlist_add
close

iROAR member

Giving $500 to 1000 people to do something Drop Dead Generous – Tom Cledwyn – Sentientism 236

Sentientism 21 September 2025

Tom Cledwyn describes himself as the “chief emailer” at Drop Dead Generous (he’s actually the co-founder). Inspired by Chris Anderson’s (of TED) book, “Infectious Generosity”, Tom and his co-founder John Sweeney set up DDG as an experiment in sparking creative, …continue

Read more trending_flat

Proudly brought to you by: Sentientism 21 September 2025

Sentientism
play_arrow
share playlist_add
close

iROAR member

We’re Reaching a Critical Mass – Consumer Behaviour Expert Jack Waverley – Sentientism 235

Sentientism 6 September 2025

Jack Waverley is a senior lecturer in marketing at the University of Manchester. He uses marketing and consumer research to protect and promote the interests of all animals, including humans. Jack teaches on a range of BSc and MSc courses …continue

Read more trending_flat

Proudly brought to you by: Sentientism 6 September 2025